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Business EconomyPosted at: Apr 25 2024 12:42PM


JioCinema to redefine subscription market with launch of Premium Plans

Mumbai, April 25 (UNI) JioCinema, the video streaming platform of Reliance Industries, has rolled out new subscription plans, JioCinema Premium, which will include ad-free content across languages, including original series, movies, children's shows, and TV entertainment on any device, including connected TV sets, for Rs 29 a month.
The company will also offer a family plan for Rs89 a month that will allow users to stream content on up to four devices simultaneously.

While sports content, including the ongoing Indian Premier League (IPL), and some entertainment programming will remain available for free as part of its ad-supported offering, the new ad-free plans will cover original series and movies such as Ranneeti: Balakot & Beyond, and Murder in Mahim, among others.
Kids' and family entertainment, including titles such as Motu Patlu, Shiva, and Rudra, and content from local-language TV channels owned by Viacom18, such as Colors and Nickelodeon, will also become ad-free, and serials will be available to JioCinema members before they are aired on TV. More than 20 TV channels from the Viacom 18 Network will be available for streaming, the company said.
International content through partnerships with Peacock, HBO, Paramount, and Warner Bros Discovery, including titles such as Game Of Thrones, House Of The Dragon, Oppenheimer and Barbie will also be available in Hindi, Tamil, Telugu, Bengali and Marathi without ads, the company said.
Kiran Mani, CEO, Viacom18 Digital said, '' JioCinema Premium aims to redefine the narrative of premium entertainment for every Indian while building a daily viewing habit."
He added that the introduction of JioCinema Premium breaks cost and quality barriers in accessing premium entertainment by offering 4K streaming, high-quality audio, offline viewing and no device restrictions.
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