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Business Economy


KSUM-allied GreenAds Global Triumphs at MEFFYS 2024 in Barcelona

Kochi, Mar 4 (UNI) Kerala-based GreenAds Global clinched the 19th MEFFYS 2024 award in the Enterprise Communication category, bringing international reputation to the CPaaS firm that has a tie-up with Kerala Startup Mission (KSUM).
The Kochi-based GreenAds won the honour considered to be the Oscar of the Mobile Ecosystem Forum (MEF), brushing shoulders with industry behemoths such as Tata Telecommunications, WebEx, Sinch, and Karex at the gala event in Barcelona, Spain.
GreenaAds, founded in 2011, has rapidly emerged as a frontrunner in the CPaaS (communication platform as a service) industry, offering a comprehensive suite of services that cater to a global clientele. Specialising in RCS (rich communication services), WhatsApp integration, bulk SMS, IVR (interactive voice response) calls, chatbots, and innovative no-code chatbot builders, the company transformed business communications by making them more accessible, efficient, and scalable with omni-channel platforms.
The accolade at MEFFYS 2024 underscores GreenAds Global's commitment to excellence in enterprise communication, according to the company’s CEO, Christopher Boniface. "This accolade proves our team's hard work and dedication; it inspires us to achieve greater heights,” he said. “Committed to innovation, we have new products in the pipeline.”
The 2000-founded MEF is a global trade body that impartially addresses issues affecting the broadening mobile ecosystem. Providing its members with a global and cross-sector platform for networking, collaboration, and advancing industry solutions, MEFFYS strives to accelerate a sustainable mobile ecosystem. Headquartered in the UK, MEF has chapters across Africa, Asia, Europe, and the Middle East, besides South and North America.
In August 2021, KSUM allied with GreenAds Global as an interactive and feature-rich business communication platform to engage with its customers effectively. KSUM is the Kerala government’s nodal agency established in 2006 for entrepreneurship development and incubation activities in the state.
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