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Business EconomyPosted at: Mar 19 2024 6:52PM


YES Bank partners with IOA for Paris Olympics 2024

New Delhi, Mar 19 (UNI) Private sector bank YES Bank said on Tuesday it has partnered with the Indian Olympic Association (IOA) as the official banking partner for Team India at the Paris Olympics 2024.
This collaboration was unveiled during a special event at YES Bank’s Mumbai headquarters in the presence of senior executives of the bank and notable members of the IOA: Dr. P.T. Usha, President, IOA, and MP Rajya Sabha; Mr. Raghuram Iyer, CEO, IOA; Ms. Mary Kom, Chairperson, Athletes Commission and London Olympics 2012 Bronze Medalist; and Paris-bound Indian Olympic athletes Ms. Manu Bhaker, Ms. Rajeshwari Ria Kumari, Ms. Parveen Hooda, and Mr. Dhiraj Bommadevara.
This partnership aims to demonstrate the strength an ecosystem plays in nurturing Olympic talent. In line with this, Yes Bank launched the campaign ‘Milkar Jitayenge’, highlighting the shared effort behind every victory. Yes Bank's brand philosophy, 'Life Ko Banao Rich', aligns with this partnership, emphasizing life’s richness in experiences and memories. As our athletes compete globally, their achievements contribute to our national memory and pride, creating a legacy of shared experiences.
YES Bank will be the exclusive banking partner for the athletes, and it also launched the YES Glory Debit Card, a card specially designed for India’s Olympic athletes. This card will be offered to all players and their immediate family members, a company release said.
The event also unveiled the campaign ‘Milkar Jitayenge’ as an extension of YES Bank’s philosophy that victory is always a team effort.
About the association IOA President Dr. P.T. Usha said, “I am extremely excited about the collaboration between the Indian Olympic Association and YES Bank, where YES Bank will serve as the exclusive banking partner for the Paris 2024 Olympic Games. This collaboration not only signifies a strong alliance but also paves the way for enhanced financial support and services for our athletes. The launch of the YES Glory Debit Card is a testament to our commitment to empowering our athletes with innovative solutions, ensuring they can focus wholeheartedly on their Olympic journey without financial concerns.”
Commenting on the association, Prashant Kumar, MD and CEO of YES Bank, said, “The Olympics hold a significant place for Indians, uniting us in support of our athletes. Yes Bank is committed to supporting Team India in their pursuit of excellence, reflecting our dedication to national pride and achievement.”
The Bank also introduced ‘YES Glory’, a special savings account proposition for the Indian Olympic contingent heading to Paris in 2024. This gesture from Yes Bank extends its best wishes to the athletes and acknowledges the importance of their families in their journey. The benefits of ‘YES Glory’ will also be available to the athletes' immediate family members.
The benefits of Yes Glory include a complimentary welcome on-board Taj voucher. Complimentary orthopedic consultations, zero cross-currency markup on international spends, Complimentary medical insurance, the YES Glory Gold Debit Card (a limited edition exclusive debit card specially designed for champion athletes), and complimentary international lounge access.
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