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Business EconomyPosted at: Sep 23 2015 5:33PM


Flipkart ropes in Diljit Dosanjh to educate Punjabis about online shopping

Chandigarh, Sep 23 (UNI) Flipkart, country's leading e-commerce company today announced to rope in Punjabi film celebrity Dilijit Dosanjh for its 'Flipkart Connect' campaign designed to educate and create awareness amongst customers in Punjab about the benefits of online shopping. Interacting with the media here ,Adarsh K. Menon ,Vice Presiedent ,Business Development Flipkart said the tie up with this multi talented artist is a part of a national campaign to take this message of online shopping to the masses through both online and offline mediums. Commenting on Flipkart’s growth in Punjab, he said “Our customer base in Punjab has been growing exponentially over the last one year. With over two lakhs customers, Punjab is one of the fastest growing regions in North India and witnessed close to 8 per cent month-on-month growth. Infact, Ludhiana, Jalandhar and Chandigarh have emerged as the top performing cities in this region while Amritsar and Patiala cities are also rapidly coming up on online shopping business map in the state. " The latest trends reflect that shoppers across all age groups -especially students and young professionals are increasingly shopping via mobile app in the cities of Punjab. Presently , close to 80 per cent of the traffic comes via mobile and new app features like Flipkart Image Search and Flipkart Ping which are used extensively by the shoppers in Punjab especially while shopping for lifestyle products like Mobile phones ,footwear ,apparels and sports items, he claimed. UNI RKS KU GC1735
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