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Business EconomyPosted at: May 10 2018 7:07PM


Arcadia, ZipZapDeals join hands for Amity campus biz

New Delhi, May 10 (UNI) Arcadia, a bowling alley located at Amity University in Noida launched campus marketing campaign with ZipZapDeals, a Hyper Local App in online to offline segment for students.
Under this campaign, launched on Wednesday, ZipZapDeals rolled out Brand Ambassadors program to increase brand awareness of Arcadia amongst Amity students and staff as well as to promote Arcadia Membership card.
ZipZapDeals hired 900 Amity students for walking billboard and flyers activity distribution under the 15-days campus campaign.
ZipZapDeals ran online campaigns on social media platforms of campus like regular posting, live snap, brand awareness and engagement campaign with the influencers and VJs around the campus.
This innovative platform brings vendors (small vendors and merchant establishments) and big brands under common platform and helps them to connect with the students.
The company has been incubated at Amity Innovation Incubator Centre at Noida that provides support, both in terms of equity participation and guidance.
“Campus campaign is a tool for brands to reach out to campus students. Adopting different strategies for each brand is our strength which is not only impactful but also delivers pertinent results for the brands.” ZipZapDeals Founder Siddharth Sharma said.
“The entire campus campaign at Amity university helped us in increasing the footfalls that almost doubled and we realized how such strategic campaign with millennial benefitted us,” Arcadia Founder Partyush Singh said.
The startup has brought is in hyper local segment which brings small vendors near college hangouts like salons, small food joints and big brands on the other hand like Cafe Coffee Day, The Junkyard Cafe, Gold Gym and others under ZipZapDeals platform to communicate with today’s prospective college students.
Through this unique way, the vendors and brands aim to build customer loyalty amongst the students.
UNI RSU SHK 1907
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Tags: #Arcadia# ZipZapDeals join hands for Amity campus biz
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