Visual motion keeps children hooked to YouTube videos but may not improve learning: ISB study

Hyderabad, Oct 30 (UNI): Visual motion in online videos significantly increases children's screen engagement but does not necessarily improve their attention to educational content, according to a study by researchers from the Indian School of Business (ISB) and Santa Clara University. The study analysed more than 32,000 YouTube videos marked 'made for kids', besides conducting a randomised experiment and an eye-tracking study involving children aged six to 10 years. The research found that a 10 per cent increase in visual motion was associated with a 1.1 per cent increase in video views. Educational videos with medium and high levels of…