UP Tourism taps women entrepreneurs to build new travel narratives and market links

Varanasi, Oct 6 (UNI) Nearly 50 women entrepreneurs, investors and digital creators will step into the role of destination storytellers as Uttar Pradesh Tourism takes its 'Visit My State' campaign from Lucknow to Varanasi and Sarnath from October 7 to 9. Organised by Uttar Pradesh Tourism in coordination with FICCI FLO, the three-day familiarisation journey has been designed to turn first-hand experiences of cuisine, craft, faith and heritage into new travel narratives, market connections and collaborations. By engaging participants who work across fashion, sustainable design, hospitality, travel, education, wellness and digital communication, the department seeks to take Uttar Pradesh's destinations…