Aamir Khan Productions, Excel Entertainment join hands to launch microdrama platform

Mumbai, Nov 12 (UNI) Aamir Khan Productions and Excel Entertainment have joined forces to enter the microdrama space, with plans to launch a dedicated platform for short-form scripted entertainment. This partnership between the two production houses is being considered a major initiative in the rapidly emerging short-form entertainment market. The venture has been in the works for some time. It will leverage both production houses' existing intellectual properties (IPs) to create original content specifically for the microdrama format, as well as forge exclusive partnerships with digital and YouTube creators. According to sources close to the project, talks are underway with…