nurture.retail shifts agri-tech focus from disruption to co-creation

Bengaluru, Oct 7 (UNI) India's agri-tech sector is entering a phase focused on sustainable growth and deeper collaboration, with B2B platform nurture.retail advocating a shift from disrupting traditional agri-input distribution channels to complementing and co-creating value with manufacturers and retailers. Built by UPL Sustainable Agri Solutions, nurture.retail has developed a digitally enabled B2B distribution model aimed at helping agri-input manufacturers and brands expand their reach while retaining control over their portfolios, pricing and market strategy. The platform currently has more than 1.15 lakh registered agri-retailers, along with manufacturers and brands distributing exclusive products through the platform and NBFC partners providing…