Indian app-commerce moves from discounts to profitable growth

Bengaluru, Sep 22 (UNI) India's app-commerce industry is entering a post-discount phase, with brands increasingly moving away from the pursuit of user acquisition at any cost and turning their attention to customer retention, lifetime value and profitability, AppsFlyer General Manager India Sanjay Trishal said on Tuesday. The shift marks a change from the high-growth years when deep discounts, promotional offers and aggressive customer acquisition were widely used to build scale, with companies now increasingly asking whether those acquired users remain valuable after the incentives disappear. "The real test is what happens after the incentive disappears," Sanjay said, stressing that an…