India's whisky market offers diverse choices for Diwali gifting

Bengaluru, Nov 4 (UNI) India's whisky market offers a diverse range of choices for adult consumers this Diwali, with established brands and newer entrants competing for attention across accessible price segments. The selection of 10 whisky labels includes familiar names such as McDowell's No.1, Royal Stag, Imperial Blue and Officer's Choice, alongside newer offerings such as Kingpin Whisky, reflecting the changing landscape of the country's spirits market. Kingpin Whisky, launched by the Adie Broswon Group, is among the newer entrants. Introduced in Delhi, Punjab and Chandigarh, the brand targets younger adult consumers with a contemporary identity and accessible positioning. Made…