ABD launches premium whisky in UP

Lucknow, Sep 24 (UNI) Allied Blenders and Distillers Limited (ABD), one of India's leading spirits companies, on Thursday announced the launch of its new premium whisky in Uttar Pradesh. The brand is built on the understanding that modern Indian success is increasingly defined by our ability and confidence to shape traditions and evolving culture into a distinct personal statement. Positioned for the contemporary and global Indian consumer, 'The Indian Edit' presents an Indian as a source of pride, refined into a premium whisky experience. The new brand is a blend of Indian malt and grain spirits with fine Scotch malts.…