Aashirvaad launches pure cow ghee made with famous Uthukuli butter to mark Diwali season

Chennai, Nov 4 (UNI) Tamil Nadu's Uthukuli Butter tradition got a festive revival this Diwali. Ghee is a staple in Indian kitchens and the regional traditions behind it remain lesser known. Uthukuli, known as buttery town in Tiruppur district of Tamil Nadu, carries a generations-old butter-making heritage shaped by its farming communities and traditional dairy practices. This Diwali, Aashirvaad, a trusted name in Indian kitchens, brings this lesser-known legacy into the spotlight with the launch of Aashirvaad Pure Cow Ghee made with butter from Uthukuli. The launch seeks to connect more consumers with the story behind this traditional ingredient, bringing…