Cycle Pure Agarbathi targets spiritual products market through acquisitions, New Services

Hyderabad, Oct 13 (UNI) Cycle Pure Agarbathi, the flagship incense brand of Mysuru-based NR Group (N. Ranga Rao & Sons), which produces over 12 billion incense sticks annually and exports to more than 75 countries, is expanding beyond its core agarbatti business into puja products, religious accessories and spiritual services as part of its diversification strategy through acquisitions and new ventures. The company's diversification strategy includes the recent acquisition of Delhi-based Satvik, a puja accessories business with nearly 20,000 stock-keeping units (SKUs), and the launch of AstroPooja.com, an astrology and puja services platform, Cycle Pure Agarbathi CEO and Managing Director…