Hyderabad, Apr 4 (UNI) Disney Star, the official broadcaster of TATA IPL 2024, has shattered all viewership records for the first 10 matches of the marquee tournament.
As per BARC, 35 crore viewers tuned in to watch the live broadcast of the first 10 IPL matches, higher than any previous edition of the tournament including seasons played during the pandemic, a release said.
The overall watch-time for the tournament has sky-rocketed to 8028 crore minutes which is 20% higher than last year.