Business EconomyPosted at: Oct 4 2025 9:32PM


NTT data acquires EXAH to improve AI delivery experience across Middle East & Africa region

New Delhi, Oct 4 (UNI) Japanese IT firm NTT data today announced the acquisition of EXAH, a leading Salesforce Consulting Partner and AI implementation specialist, an official statement said.
EXAH provides implementation, integration and advisory services to help businesses use the Salesforce platform effectively.
Basically, this strategic move taken by NTT Data seems to deliver an end-to-end Salesforce and AI delivery experience to the Middle East and Africa (MEA) region.
Alan Turnley-Jones, CEO of NTT Data in the Middle East and Africa region, said, “EXAH’s team of experts and their strong reputation within the Salesforce partner ecosystem make them an ideal addition to NTT Data. This acquisition allows us to provide greater value to our clients by combining EXAH’s expertise with NTT DATA’s global capabilities and strategic partnerships.”
“Together, we are committed to meeting our clients’ needs with innovative solutions that enhance customer engagement and drive business growth,” Jones added.
“Delivering exceptional customer value through innovation is our founding principle, and we’re proud to join NTT DATA’s global team to drive ever-growing value for our clients and partners across the African market and beyond,” said Tiaan le Roux, Managing Director of EXAH.
Salesforce plays a key role in NTT’s Data growth strategy, providing a unified view of customer data that enables personalised experiences and efficient service delivery. AI-powered insights further enhance operations by automating workflows, predicting customer behaviour, and supporting smart decision-making.
This acquisition aligns with NTT DATA's strategic focus on customer engagement, identifying market needs, and fostering local skills development.
Moreover, the partnership will bring even more robust solutions to its clients across the MEA region, combining global experience with in-country expertise for unparalleled customer service and engagement.
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