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Business EconomyPosted at: Sep 11 2024 4:27PM


Growel Group enters Pet Food sector with the launch of 'Carniwel'

Hyderabad, Sep 11 (UNI) Growel Group, a leading player in aquaculture feeds, aqua healthcare and seafood processing, on Wednesday announced its strategic entry into the rapidly growing pet food sector with the launch of its new pet food branch ‘Carniwel', which meets stringent global standards for premium quality and safety.
Speaking on the occasion, Growel Group Promoter MSR Karthik said after 2-3 years research, the product formulated for Indian condition and launched ‘Carniwel’ a new line of pet food that meets the growing demand of pet nutrition, falling under the category of premium nutrition without being heavy on pocket for pet parents.
Currently, we have six manufacturing facilities and this new product would be produced from Andhra Pradesh facility, he said that we will invest Rs 100 crore in this segment in the next 5 years.
Recognising that over 30 percent of Indian households follow a vegetarian diet, Carniwel has introduced an extensive range of vegetarian pet food, Karthik said. This was crafted with high-quality, nutritious ingredients and manufactured entirely in India . It offers a complete balanced diet for pets at every life stage from puppies and kittens to seniors – even for the pickiest eaters.
As a first in the industry, Carniwel incorporates fresh protein in almost all products, including fresh chicken, fresh lamb and fresh fish and offers these at prices that are easy on the budget, he said.
The Indian pet food market is on track to surpass one billion dollars by 2027 with a CAGR of over 25 percent. The surge is driven by increasing pet adoption, he added.
Growel Pet Nutrition Business head Rama Krishna said the total current market size in this segment is Rs 3,000 crores and expected to touch Rs 8,000 crore by 2027-28.
Made with high-quality ingredients that are also GMO-free, our aim is to ensure pets receive the best possible nutrition, he said that our pet food is available in various pack sizes from 400 grams to 10 kilograms and is suitable for different life stages.
With Growel’s presence in over 4,000 pet outlets, supported by a robust distribution network spanning over 200 cities across 26 states in the country and exports to 20 countries, Krishna said that we are ensuring widespread availability of our products.
As we strive to make the pet food industry self-sufficient and domestically robust, we are set to commence exports in the coming months, he added.
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