States » EastPosted at: Jan 5 2021 6:17PM


Father-Daughter Duo MS Dhoni and Ziva, join Playful OREO Brigade for #OreoPlayPledge

Kolkata, Jan 5 (UNI) Building on the proposition to bring families closer by encouraging playful connections, OREO, the world's No.1 and India’s favourite cookie brand, is further fortifying its promise of infusing a dose of fun in everyone’s life with its latest campaign #OreoPlayPledge.
With this campaign, the brand is putting its purpose into action and inspiring people to snooze away from their busy lifestyles and take a pledge to create and cherish the much-needed moments of fun with their loved ones. This sentiment will be brought alive by the much-loved father-daughter duo – former team India Cricket captain, MS Dhoni and his daughter, Ziva Dhoni, offering Oreo fanatics a glimpse of their playful connection on-screen.
Commenting on the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “As one of the country’s most loved brands, Oreo has always strived to spark playfulness and inspire connection moments in our consumer's lives. However, in current times, amidst blurring lines between personal and professional life, carving out valuable family connection moments has come to assume even more importance. So, as we wrap up what was a tough year, and enter 2021 with much anticipation, we are launching this new campaign called #OreoPlayPledge in month of January. Oreo's endeavour through this campaign will be to infuse positivity and inspire our consumers to create more play-connect time with their loved ones in times ahead."
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Tags: #Father-Daughter Duo MS Dhoni and Ziva# join Playful OREO Brigade for #OreoPlayPledge
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