Business EconomyPosted at: Dec 5 2025 5:37PM


Xiaomi launches Redmi 15C 5G in India; company highlights strong comeback and evolving consumer trends

Hyderabad, Dec 5 (UNI) Xiaomi India on Friday launched the Redmi 15C 5G, positioned as a feature-rich smartphone offering a sleek design, a large 17.53 cm immersive display and reliable all-day performance for users balancing work and entertainment.
Presenting the device, Sandeep Sarma, Associate Director (Marketing & PR), said the Redmi 15C 5G succeeds the bestselling Redmi 14C 5G and marks a significant step forward in design, performance and user experience.
He noted that Xiaomi has regained its position among India’s top three smartphone brands with a 13.5 per cent market share in Q3 2025, as per IDC.
Sarma said the brand’s growth this year extended beyond smartphones, with strong gains in TVs, tablets and wearables. He traced Xiaomi’s journey from the early Mi 3 and Redmi Note 4G days to making 5G technology accessible in the Rs 10,000– Rs 15,000 segment with the Redmi number series.
Introducing the new Redmi 15C 5G, company officials highlighted features aimed at today’s content-heavy users — a 17.53 cm HD display with 120Hz adaptive sync, a 6000mAh battery with 33W fast charging and 10W reverse charging, a slim 7.99mm form factor, and IP64 protection. The smartphone also supports Google Gemini AI features, Circle to Search, enhanced AI face unlock and a 50MP AI camera optimised for Indian conditions.
The device comes in three colours and includes 1TB expandable storage and a 200 per cent volume booster. “I bumped the volume to 200 per cent while watching a movie trailer, and the experience was truly immersive,” one company representative said.
Marketing Manager Abhishek Huilgol said the new model builds on consumer feedback from its predecessor, the highest-selling smartphone of 2025, offering upgrades across display, battery, camera and performance.
During the Q&A session, Sarma said the smartphone market remains stable, with users holding on to devices for two to three years compared to nine months in earlier years. However, affordability schemes and long-tenure EMIs are pushing consumers toward higher-value devices.
The Redmi 15C 5G will be available in three variants — 4GB 128GB at Rs 12,499, 6GB 128GB at Rs 13,999, and 8GB 128GB at Rs 15,499. Sales begin December 11 across online and offline channels.
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