Press Releases » PNN


Vedanta's "Project Sangam" empowers Kalahandi farmers through strawberry cultivation

Lanjigarh (Odisha) [India], February 14: Marking a new milestone in the tribal-dominated Kalahandi district's agrarian development through Vedanta Lanjigarh unit's flagship "Project Sangam", the company is also boosting up sustainable rural livelihoods through crop diversification and farming practices.

Thus, Vedanta's "Project Sangam" has now successfully introduced strawberry cultivation so that the local farmers reap the lucrative benefits.

Implemented in collaboration with the Department of Horticulture, this pioneering initiative is training and empowering several farmers to cultivate strawberries, a high-value crop with strong market potential. "Project Sangam" also aids soil health by expanding the range of crops cultivated in the region through scientific practices.

Delighted at the successful initiative, Mr. Bishnu Prasad Singh, Deputy Director (DD), Horticulture, Kalahandi, said, "Due to the support of Vedanta Lanjigarh, the  strawberry cultivation has been a remarkable success and augmenting economic development of farmers in the district."

He added, "Vedanta's significant interventions in agricultural initiatives fostering sustainable livelihoods have been truly commendable. I'm confident that this partnership will continue setting a benchmark for similar community-driven livelihood projects."

Pranab Kumar Bhattacharya, CEO, Vedanta Alumina Business, said, "At Vedanta, we're committed to fostering sustainable livelihoods and empowering communities through transformative initiatives like Project Sangam. By introducing modern agricultural practices, we are enabling farmers to enhance their productivity and socio-economic well-being."

"As the successful commencement of strawberry cultivation is a testament to the innovative farming methods, we encourage more farmers to embrace these opportunities", quipped the CEO.

Notably, "Project Sangam" has positively impacted over 1,200 community members till date in Kalahandi. It has also led to the implementation of trellis vegetable cultivation over 9.6 acres, 20 acres of marigold cluster, 18.5 acres of mango orchard.

Promoting organic and regenerative agriculture, the project has also introduced 36 NADEP composting structures to bring 72 acres of land under organic farming. The project has also substantially enhanced water recharge potential by 1.6 lakh cubic meters through the development of water structures within the local communities ensuring sustainable irrigation facilities round the year.

By fostering agricultural innovation, skill development, and community-centric growth, "Project Sangam" directly aligns with Vedanta's ESG philosophy keeping community welfare at the core of business decisions, empowering millions with enhanced skill-set, and innovating for a greener business model.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

Disclaimer: This is syndicated feed from PR agency and any legal liability for the content is theirs only.

More News
Snow Marathon League Launched in India; SnowTails Fest in Lahaul from March 20–22

Snow Marathon League Launched in India; SnowTails Fest in Lahaul from March 20–22

14 Mar 2026 | 5:55 PM

Chandigarh [India], March 14: The Snow Marathon League (SMLg), an initiative aimed at promoting adventure sports while raising awareness about environmental conservation and animal welfare in the Himalayas, has been launched in India.

see more..
From Data to Decisions: Abbhinav R Jain on the Future of AI, Privacy and Performance Marketing

From Data to Decisions: Abbhinav R Jain on the Future of AI, Privacy and Performance Marketing

14 Mar 2026 | 5:17 PM

Abbhinav R Jain, Co-founder & Chief Financial Officer, AdCounty Media

see more..
ACREX India 2026 Opens in Mumbai as India’s HVAC Market Surges Toward USD 29 4 Billion by 2030

ACREX India 2026 Opens in Mumbai as India’s HVAC Market Surges Toward USD 29 4 Billion by 2030

14 Mar 2026 | 5:15 PM

Mumbai (Maharashtra) [India], March 14: ACREX India, South Asia’s largest platform for HVAC and intelligent building excellence, commenced today at the Bombay Exhibition Centre.

see more..
IOEMS Strengthens Transparent Workforce Management for Government Institutions in India

IOEMS Strengthens Transparent Workforce Management for Government Institutions in India

14 Mar 2026 | 4:54 PM

New Delhi [India], March 13: As India continues to expand its public infrastructure, digital governance initiatives, and welfare programs, effective workforce management has become increasingly important for government institutions.

see more..