Business EconomyPosted at: Sep 17 2025 2:47PM


TVS & Noise launch smartwatch riding assistant

Chennai, Sep 17 (UNI) TVS Motor Company Ltd, a two and three-wheeler manufacturer, and Noise, a smartwatch player, have announced the introduction of electric vehicle (EV)-smartwatch integration.
This integration connects the TVS iQube electric scooter with a special edition Noise smartwatch, providing real-time access to critical updates, including vehicle status, battery insights, tyre pressure, and safety alerts, alongside native watch features.
TVS Motor has sold over 6.5 lakh units of its electric scooter, TVS iQube. The partnership with Noise enhances customer choice, turning the smartwatch into a true mobility companion that offers seamless access to vehicle features.
Aniruddha Haldar, Senior Vice President - Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor, said, "We're committed to reimagining the future of mobility by blending technology, sustainability, and customer-centric innovation." Haldar added that this partnership transforms the smartwatch from a lifestyle device to a riding assistant.
Amit Khatri, Co-Founder of Noise, said, "At Noise, our vision is to build technology that empowers people to live, move, and stay connected with ease. This partnership with TVS Motor is a significant step in that direction, bringing meaningful innovation to the wrist by turning the smartwatch into a mobility companion."
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Tags: #TVS & Noise launch smartwatch riding assistant
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