Business EconomyPosted at: Jun 24 2025 1:26AM


TRULiV raises strategic Investment from BCCL at Rs 356.50 Cr valuation

Hyderabad, June 23 (UNI) TRULiV, India’s most capital-efficient and profitable co-living company, on Monday announced a strategic equity partnership with Bennett, Coleman & Co Ltd. (BCCL) at a valuation of Rs 356.50 crore.
The investment cements TRULiV’s position as a national force reshaping the alternate asset class hospitality, catering to the evolving needs of India’s Gen Z and millennial renters, the company said in a release.
TRULiV, a subsidiary of DRA, is a forward-looking real estate company focused on transforming the alternate asset class hospitality sector in India.
The capital raised will be used to expand TRULiV’s footprint into new cities, strengthen its technology platform, and build out its next set of alternate asset classes in hospitality including holiday homes and retirement living.
As TRULiV scales to new cities and diversifies into emerging segments like holiday homes, retirement living, and nature-centric stays, the company’s capital-efficient growth model is projected to generate Rs 200 crore in annual revenue within the next three years.
Commenting on the occasion, Rohit Reddy, Co-founder of TRULiV, said, “TRULiV was founded on the belief that urban India needed a new model of living — one that blends affordability with aspiration. With BCCL’s partnership, we gain not just a strategic investor, but a powerful media ally who understands consumer behaviour. This will play a critical role as we shape the next decade of alternate asset class hospitality in India and take our proven model to new cities and asset classes.”
Ranjeeth Rathod, Co-founder & Managing Director -TRULiV said, “This strategic investment from BCCL will enable us to amplify our presence, invest in deeper technology-led solutions, and build robust institutional partnerships across the real estate and hospitality spectrum.”
Srini Vudayagiri –President & Head of Brand Capital, said, “With an over two-decade track record of fuelling transformative entrepreneurship, Brand Capital is proud to partner with TRULiV to accelerate their vision and reshape the alternate asset class hospitality landscape in India.”
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