New Delhi (India), October 26: Instant beverages are drinks that can be prepared quickly and easily by adding hot or cold water to a premixed powder or liquid. They offer convenience, variety, and affordability to consumers who seek on-the-go beverage options. The global instant beverage premix market was valued at 24.3 billion in 2020 and is projected to grow at a compound annual growth rate (CAGR) of 7.2% from 2021 to 2028. Some of the factors driving this growth are the rising demand for ready-to-drink beverages, the increasing health awareness among consumers, and the innovation in flavours and formulations by manufacturers. 

One of the leading players in the instant beverage premix market is Senso Foods Pvt Ltd, a company based in Gujarat, India. Senso Foods has been in the business of instant beverages since 2009 and has witnessed the evolution of this market over the years. In this article, we will explore how Senso Foods has adapted to the changing market trends and consumer preferences with its innovative products and customer-centric approach. 

The Trend: Health and Wellness 

One of the major trends that has influenced the instant beverage market in recent years is the growing health and wellness consciousness among consumers. Consumers are looking for products that can offer them health benefits, such as boosting immunity, reducing stress, improving digestion, etc. They are also looking for products that can suit their dietary preferences, such as vegan, gluten-free, sugar-free, etc. 

Senso Foods has responded to this trend by launching a range of products that can cater to the health and wellness needs of consumers. For example, the company has introduced immunity booster tea premixes that contain natural ingredients like ginger, turmeric, tulsi, etc., that can help fight infections and enhance immunity. The company has also launched vegan chai tea latte capsules that are compatible with Nespresso machines and can offer a dairy-free alternative to traditional chai tea latte. 

The Trend: Convenience and Variety 

Another trend that has shaped the instant beverage market is the increasing demand for convenience and variety among consumers. Consumers are looking for products that can save them time and effort in preparing their beverages, especially when they are busy or on-the-go. They are also looking for products that can offer them a wide range of choices in terms of flavours, formats, and occasions. 

Senso Foods has addressed this trend by launching a range of products that can offer convenience and variety to consumers. For example, the company has launched one cup pouches (ready to mix) that can be easily carried and used anywhere with just hot or cold water. The company has also launched vending machines that can dispense hot and cold beverages at a button’s push. The company has also launched a wide range of flavours and formulations that can suit different tastes, moods, occasions, and seasons. Some of the popular flavours offered by Senso Foods are masala tea, ginger tea, cardamom tea, lemongrass tea, plain tea, coffee, hot chocolate, turmeric latte, chai tea latte, karak tea, zafrani chai, etc. 

The Future: Innovation 

Senso Foods continues to innovate and introduce new products to match the changing demands of discerning customers. The company follows the latest market trends and consumer preferences to create products that can offer health benefits, convenience, variety, and satisfaction. Some of the recent products launched by Senso Foods are turmeric latte premixes that can help in reducing inflammation and improving skin health; zafrani chai premixes that can help in enhancing mood and memory; etc. 

Senso Foods also leverages technology and e-commerce platforms to facilitate wider product availability and easier access for customers across various regions of India and abroad. The company has a user-friendly website where customers can browse through its products, place orders online, track shipments, provide feedback, etc. Senso Foods also has a strong presence on social media platforms where it engages with its customers and shares updates on its products, events, offers, etc. 

Conclusion 

Senso Foods Pvt Ltd is one of the leading players in the instant beverage premix market that has evolved over the years with its innovative products and customer-centric approach. The company has a wide range of products that cater to different tastes, moods, occasions, and seasons. The company has also expanded its presence in over 16 countries with its quality products and services. Senso Foods aims to make a positive difference in people’s lives with its perfect blend of taste, health, and happiness.