Business EconomyPosted at: Jan 10 2026 11:28PM


Techno Paints ropes in Sachin Tendulkar as Brand Ambassador

Hyderabad, Jan 10 (UNI): Hyderabad-based Techno Paints on Saturday announced it has roped in cricket legend and Bharat Ratna awardee Sachin Tendulkar as its brand ambassador for three years and announced plans to raise Rs 500 crore through an initial public offering (IPO) during this fiscal to support its expansion plans.
Addressing the media, Techno Paints and Chemicals’ Chairman Akuri Srinivas Reddy said the association with Tendulkar would strengthen the brand as the company scales up its domestic and global presence.
“We are honoured to collaborate with one of the world’s most iconic cricketers,” he said.

Techno Paints, which has been operating in the domestic paints industry for 25 years, currently operates in eight states.
In 2023, the company had appointed film actor Mahesh Babu as its brand ambassador for a two-year term.

Reddy said the company plans to begin exports this year to understand international markets and enter the Middle East region after March 2026.
The company has an in-house research and development centre in Hyderabad and a state-of-the-art manufacturing facility at Pashamylaram near the city.

As part of its expansion strategy, Techno Paints plans to set up three manufacturing units, including a fully automated integrated plant at Maheswaram in Rangareddy district. All existing manufacturing units will be consolidated at this location, he said.
The company also plans to establish one manufacturing unit each in northern and western India. The total investment for the proposed plants is estimated at around Rs 200 crore, he informed.
Currently present in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha and Chandigarh, the company plans to expand into Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal and Uttar Pradesh by the end of this year.
The company is targeting revenues of Rs 2,000 crore by FY 2029-30, compared with an expected Rs 450 crore in the current financial year.
Reddy said the Indian paint industry is valued at about Rs 90,000 crore and is growing at an annual rate of 5-9 per cent, adding that low per capita paint consumption in India offers significant growth potential.
He added that Techno Paints is the only company in India offering an integrated “paints-cum-application” service and provides over 3,000 shades of decorative paints.
Founded in 2001 with just 10 employees, the company now has over 450 staff and engages more than 5,000 trained painters.
At present, 175 painting projects are underway in various states, while painting work has also commenced for 26,065 schools in Telangana, he added.
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