Business EconomyPosted at: Sep 18 2024 8:38PM


Tata Soulfull launches Masala Muesli

Hyderabad, Sep 18 (UNI) Tata Soulfull, a brand from Tata Consumer Products and a leader in India’s ‘better-for-you’ packaged foods market, on Wednesday announced the launch of ‘Tata Soulfull Masala Muesli’.
This innovative product line represents a bold step in transforming the traditional muesli category with a unique savoury twist, to create wholesome, delicious, affordable, and distinctly Indian breakfast and snacking option, the company said in a release here
Available in two flavors, 'Mast Masala' and 'Teekha Twist', Tata Soulfull Masala Muesli aims to redefine the cereal experience.
Crafted with the goodness of 16 percent crunchy millets, it breaks away from conventional sweet muesli options and, offering distinctive flavours in the muesli category.
Tata Soulfull Masala Muesli is uniquely designed to be enjoyed with curd, providing a wholesome and satisfying breakfast or snack experience enriched with crunchy millets, wheat flakes, and cornflakes that cater to Indian taste preferences.
Providing a high-fibre, wholesome breakfast option, the product is baked, not fried, contains no preservatives or trans fats.
Rasika Prashant, CMO, Soulfull commented on the launch of the product “Our Masala Muesli is set to be a game-changer in the muesli market. We are confident that this novel combination in line with our purpose of #ForBetter will attract a broader audience to the muesli category and become a highly popular choice among consumers."
Tata Soulfull Masala Muesli is available in two sizes: ₹ 389 for 500g and ₹ 120/- for 160g (MRP inclusive of all taxes).
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