Mumbai, May 22 (UNI) Targeting the middle-class consumers, leading automobile maker Tata Motors on Thursday launched the all-new Altroz at a starting price of Rs 6.89 lakh.
Ushering in a new era of premiumness with its striking design, luxurious interiors and advanced features, the all-new Altroz is designed to captivate and is built on the core pillars of premium design, unmatched safety, cutting-edge technology and thrilling performance.
From its refreshed exterior and luxurious tech-rich cabin to its enhanced connectivity and expanded multi-powertrain line-up — now featuring an AMT (automated manual transmission) option for the first time — the Altroz is engineered to turn everyday drives into extraordinary journeys.
The all-new Tata Altroz redefines modern sophistication with its sleek, sculpted lines and bold 3D front grille. Its floating roof design and flush door handles further elevate its futuristic appeal, giving the Altroz a dynamic presence that sets it apart in its segment.
Available in five captivating colour options—Pristine White, Pure Grey, Royal Blue, Ember Glow and Dune Glow—each paired with distinct personas: Smart, Pure, Creative, Accomplished S and Accomplished+ S, the new Altroz stays true to Tata Motors’ focus on personalisation.
The new Tata Altroz has an evolutionary design that helps it look much sharper than before. It gets new dual-pod LED headlights and eyebrow-shaped LED DRLs that give it an aggressive look. It also gets new pixel-type LED fog lamps that are mounted in a muscular housing, giving it a futuristic and modern look. The front bumper features black portions on the front bumper that gives it a sporty vibe.
The Altroz has firmly established itself as a benchmark in the premium hatchback segment. Being the first and only one in its category to have received 5-star GNCAP rating, it set new standards in safety early on. Building on this strong foundation, the all-new Altroz now elevates the game with a bold new expression of premiumness.
It features segment-first design elements such as flush door handles and Infinity connected LED tail lamps, while luminate LED headlamps with integrated DRLs and a striking 3D front grille add to its sophisticated road presence. Inside, the executive lounge-style rear seats with enhanced thigh support, the soft-touch Grand Prestigia dashboard, ambient lighting, and spacious layout together create an indulgent, refined cabin experience.
Offered in petrol, segment’s only diesel and Tata Motors’ leading iCNG twin cylinder technology, the all–new Altroz will also be available in a variety of transmission options: a five-speed manual, a refined six-speed DCA and a new five-speed AMT — bringing the convenience of automatic transmission within reach of more customers.
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