Asian Games sets new multi-sport revenue record for Sony LIV as India's men chase cricket gold

Mumbai, Sep 30 (UNI) India's women have brought home Asian Games cricket gold. Now, with the men's team pursues another gold, the Asian Games 2026 have become Sony LIV's highest-grossing multi-sport event to date. Advertising revenue from Sony LIV's coverage has surpassed the previous edition while the Games are still underway. More than 18 brands have come on board, with the upcoming men's cricket matches offering advertisers an opportunity to join a property that brings together India's sporting ambitions across multiple disciplines. The Games offer brands a concentrated window of live sport, featuring athletes from across the country and audiences…