AP: National SARAS Mela attracting huge crowds, Rs 2 Cr. worth products sold

Vijayawada, Oct 17 (UNI) The National SARAS Mela, being organised for the first time in Vijayawada under the aegis of the union Ministry of Rural Development, with the support of the Andhra Pradesh Society for Elimination of Rural Poverty (SERP), is attracting an overwhelming response from the public, said National Institute of Rural Development (NIRD) Additional Director Sudheer Kumar. Addressing a press conference here on Saturday, Sudheer Kumar said the primary objective of the mela was to provide a national-level marketing platform for products made by women members of self-help groups (SHGs) across the country and encourage women entrepreneurs. Around…