AP: National SARAS Mela records Rs. 3.71 crore sales

Vijayawada, Oct 20 (UNI) The National SARAS Mela 2026, being organised here from October 13 to 31, by the Ministry of Rural Development, GoI, in collaboration with the Andhra Pradesh State Rural Livelihoods Mission (APSRLM/SERP), continues to attract an encouraging response from the public, despite heavy rainfall at the venue. "The Mela has recorded cumulative sales of Rs 3.73 crore, covering approximately 1.51 lakh products made and marketed by women members of Self-Help Groups (SHGs) from across the country. These figures reflect the growing popularity of SHG products and the increasing recognition of rural women entrepreneurs in wider markets," the…