New Delhi, April 14 (UNI) SnapUp, an Indian consumer electronics brand launched its latest Bluetooth speaker ‘Groove Blast’, aiming to strengthen its presence in the country’s rapidly expanding affordable audio segment, a company statement said.
The company said the launch comes amid rising demand for digital entertainment and portable audio devices, particularly across Tier 2, 3 and 4 markets, where consumption patterns are evolving beyond metro cities.
Designed as a compact yet powerful device, Groove Blast features a 14W output system supported by a 66mm driver, delivering deep bass and room-filling sound tailored for Indian music preferences.
The device offers up to 10 hours of playtime on a single charge and includes hands-free calling support, making it suitable for both entertainment and everyday use.
To enhance versatility, Groove Blast comes with Bluetooth 5.3 connectivity and multiple playback options, including TF card, USB and FM radio. It also supports TWS pairing, allowing users to connect two speakers for a stereo sound experience.
SnapUp said it continues to expand its portfolio across audio products, wearables, power solutions and home appliances, backed by growing retail presence and local manufacturing under the Make in India initiative. UNI SAS KK