SportsPosted at: Mar 14 2026 1:50PM


SiXiT announces next phase of growth; eyes Rs 300 cr revenue, ropes in cricketer Arshdeep Singh as Brand Ambassador

Chennai, Mar 14 (UNI) SiXiT, currently a Rs 125 crore brand, on Saturday unveiled its plans to achieve Rs 300 crore in revenue over the next three years, driven by product expansion, increased distribution and deeper engagement with grassroots cricket communities, while roping inmstar cricketer Arshdeep Singh as its Brand ambassador for its cricket ball category.
As part of its growth roadmap, SiXiT is now launching cricket kits, bats and leather cricket balls, while also strengthening its presence in the cricket footwear and apparel categories, marking its entry into the complete cricket equipment segment.
Indian leading fast bowler Arshdeep Singh has been signed as the Brand Ambassador for SiXiT's cricket ball category, representing the brand's commitment to inspiring the next generation of cricketers, the Madurai-based company said in a statement here.
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Tags: #SiXiT announces next phase of growth; eyes Rs 300 cr revenue# ropes in cricketer Arshdeep Singh as Brand Ambassador
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