IndiaPosted at: Aug 14 2025 11:37PM


SC rejects Pernod Ricard’s plea against ‘London Pride’ whisky; finds no deceptive similarity

New Delhi, Aug 14 (UNI) The Supreme Court today dismissed an interim injunction plea filed by global liquor major Pernod Ricard alleging infringement of its registered whisky trademarks “Blenders Pride” and “Imperial Blue” by a country-made whisky brand marketed as “London Pride".
A Bench comprising Justice J.B. Pardiwala and Justice R. Mahadevan upheld concurrent findings of the Indore Commercial Court and the Madhya Pradesh High Court, which had earlier refused to restrain the respondent from using the “London Pride” mark.
The Bench noted that the marks in question cater to the premium and ultra-premium whisky segment, where consumers are “more discerning” and purchase decisions are made with “greater care.”
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