Business EconomyPosted at: Feb 17 2026 8:56PM


SATTE 2026 to feature 2,000 exhibitors representing more than 3,200 brands from across 60 countries

New Delhi, Feb 17 (UNI) The 33rd edition of South Asia Travel & Tourism Exchange (SATTE) will take place from February 25 to 27, 2026 at Yashobhoomi, New Delhi, under the theme 'An Opportunity Called India.' The exhibition is hosting 2,000 exhibitors representing more than 3,200 brands across 60 countries.
The event will bring together policymakers, destinations, travel buyers, and solution providers from across India and around the world.
SATTE 2026 will feature strong participation from central and state governments, with the Ministry of Tourism leading discussions around 'Tourism Vision 2047'.
State tourism boards, including Rajasthan, Kerala, Assam, Telangana, and Punjab will participate at the event showcasing regional tourism offerings and investment priorities.
Conference highlights will feature diverse topics, including Travel Titans: Inside the Winners' Mind; Reimagining Incredible India!; India: The Next Travel Goldmine, along with panel discussions and fireside chats.
The three-day tourism festival is a platform where all of India's travel ecosystem connects with global tourism supply across metros, emerging Tier-2 and Tier-3 markets, and all major segments, including leisure, corporate, MICE, weddings, cruise, luxury, and experiential travel.
By bringing together buyers and sellers across inbound, outbound, and domestic travel, SATTE reflects the reality of how India travels today.
International participation at SATTE 2026 highlights India's growing importance as a global source market, with strong representation from the Middle East, Africa, Europe, and APAC destinations actively engaging Indian travel buyers.
Participating destinations include Thailand, Malaysia, Maldives, Jordan, Egypt, Hong Kong, Nepal, Jamaica, and Vietnam, among others, recognising India's expanding role in shaping global travel demand.
Leading travel platforms, including EaseMyTrip, Cleartrip, TBO, and TRIPJACK will showcase innovations in AI-enabled travel planning, mobile-first booking, and data-driven decision-making.
High-growth segments such as MICE, destination weddings, cruise tourism and experiential travel will feature prominently. India's wedding tourism market alone generates over USD72 billion annually, with destination weddings accounting for nearly 25 per cent of the segment.
Moreover, this edition will also feature a special address by Anita Mendiratta, a globally respected executive advisor, author, diplomat, and on-air personality in Tourism, Aviation and Development and who also serves as a Special Advisor to the Secretary General of UN Tourism.
Commenting on the the 2026 edition of the travel showcase, Yogesh Mudras, Managing Director, Informa Markets in India, said, "India is today one of the most compelling travel stories globally, with tourism emerging as a powerful driver of economic growth and employment. As infrastructure investments continue and policy support strengthens, the sector is projected to contribute nearly USD 3 trillion to India's GDP by 2047." UNI RKM KK
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