Business EconomyPosted at: Oct 9 2025 3:51PM


Reliance Industries brings back iconic Velvette brand, ropes in Krithi Shetty as brand ambassador

Chennai, Oct 9 (UNI)Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, today launched Tamil
Nadu’s iconic personal-care brand Velvette in a new and contemporary avatar, in collaboration with the CK Rajkumar family and
also announced populat actress Kirthi Shetty as its brand ambassador. .
Staying true to its promise of providing ‘global quality at affordable prices’, RCPL presents the new Velvette with a range of high-quality premium personal care products.
The new Velvette is a true presentation of the youth’s aspirations that can be met through a perfect blend of legacy formulations and advanced technologies.
Representing this philosophy, RCPL has roped in emerging icon and widely popular actress Krithi Shetty as Velvette
brand ambassador.
T Krishnakumar, Director, Reliance Consumer Products Ltd. told reporters at the launch function that “It is with immense pleasure and great pride we are reintroducing the legendary personal care brand from Tamil Nadu - Velvette. It is not just any other personal-care brand but a true reflection of Tamil Nadu’s ethos.
Its towering legacy is a testament to the love and affection it has received from consumers over the decades, he said.
Velvette is an emotional connect for millions across generations, he said, adding, "I am sure that Velvette in its new avatar will continue to be the most preferred personal-care brand.”
The contemporary portfolio with a range of premium soaps, shampoos, conditioners, shower gels, body lotions and talcum powders,
have been thoughtfully developed after deep research to meet diverse consumer needs. In line with RCPL’s vision of promoting heritage brands of India, the widely popular Velvette is now a flagship brand in the company’s personal-care portfolio.
Mr Ketan Mody, Executive Director, Reliance Consumer Products Limited, said “The new Velvette is a reflection of India with a billion consumers full of aspirations. Like we are building a progressive future on a solid foundation of our heritage and culture, Velvette is built on its legacy of delivering the richness of our sustainable past and transformed into contemporary formats. The portfolio has been developed with breakthrough technology by the R and D after thorough research, with a focus on delivering a soft, indulgent experience at an affordable price.”
Crafted with unique formulations enriched with natural moisturizing factors, Velvette products are designed to deliver superior softness and hydration for both skin and hair. At the heart of the range lies its breakthrough Aqualoc Technology, which provides deep hydration and locks in moisture for longer hours, ensuring that every touch feels velvety soft.
The Velvette soap range, developed with natural moisturizing factors and enriched with avocado butter and Vitamin E, these soaps
deliver a rich, creamy lather that leaves skin soft, nourished, and refreshed after every bath. Complementing the soaps, Velvette also offers a premium range of Shower Gels, designed to transform the everyday bath into a rejuvenating ritual. Together, Velvette’s bathing portfolio elevates daily care into a soft, indulgent experience that reaffirms the brand’s promise of “Softness.”
UNI GV 1545
Please log in to get detailed story.
Tags: #Reliance Industries brings back iconic Velvette brand# ropes in Krithi Shetty as brand ambassador
More News

AI to handle half of service cases by 2027: Report

12 Nov 2025 | 9:07 PM

Bengaluru, Nov 12 (UNI) Artificial Intelligence (AI) will manage nearly 50 per cent of all customer service cases in India by 2027, up from 30 per cent today, according to Salesforce's latest State of Service report released on Wednesday.

see more..

CPI drops to lowest YoY as GST rationalization takes full effect: PHDCCI

12 Nov 2025 | 8:00 PM

New Delhi, Nov 12 (UNI) The year-on-year inflation rate based on All India Consumer Price Index (CPI) for the month of October 2025 stood at 0.25pc (Provisional), according to the data released by the Ministry of Statistics & Programme Implementation today.

see more..

12 Nov 2025 | 7:27 PM

Mumbai, Nov 12 (UNI) Anil Ambani-led Reliance Power’s wholly-owned subsidiary, Reliance NU Energies, has emerged as the largest winner in the 1500 MW/6000 MWh Firm and Dispatchable Renewable Energy (FDRE) ISTS tender issued by SJVN, which is a Navratna enterprise, according to a regulatory filing.
The company stated that it has received a Letter of Award (LoA) from SJVN on November 10.

see more..

Retail inflation in October eases to 0 25pc amid easing food prices

12 Nov 2025 | 5:30 PM

New Delhi, Nov 12 (UNI) The retail inflation in October eased to 0.25pc, lowest level in the current series that began in 2013, down from 1.44pc in September. The moderation was led by a continued decline in food prices.

see more..

Gold likely to surge $4,600 per ounce amid central bank demand, weakening dollar

12 Nov 2025 | 5:19 PM

New Delhi, Nov 12 (UNI) Gold remains on solid technical footing, with upside targets pegged at USD4,368 and USD 4,600 per ounce, while support levels exist around USD 3,890 to 3,510, according to Emkay Wealth Management.

see more..