Business EconomyPosted at: Jul 9 2025 4:07PM


Rajparis picks actress Shruti Haasan as brand face

Chennai, July 9 (UNI) As it steps into a bold new era ahead of its golden jubilee
in 2030, Rajparis, one of Chennai’s most respected real estate names, today
announced its Vision 2030--unveiling of a refreshed brand identity, appointment
of popular film actress Shruti Haasan as its first-ever brand ambassador, and
the launch of a boutique luxury project, Blue Jewel, on East Coast Road (ECR).
With this renewed identity, Rajparis is aiming to become a Rs 500 crore revenue
company by 2030, driven by strategic expansion, elevated construction and design
standards, and deeper customer engagement.
Through its allied venture, Anandam, Rajparis has already consolidated over
one million square feet of prime land parcels in Chennai, earmarked for the
development of lifestyle-focused residential and mixed-use communities.
Additionally, the company is actively exploring expansion into increasingly
becoming high-potential markets in RoTN, beginning with Kancheepuram
and Madurai, extending its legacy of trust and quality to a broader audience,
Founders of Rajparis R. Satchidanandam, Chairman and R. Jeyakumar,
Managing Director told reporters here today.
UNI GV
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