Business EconomyPosted at: Jun 21 2024 6:04PM


Propel Industries acquires major stake in Ireland-based firm

Chennai, June 21 (UNI) Propel Industries, a leader in the Indian Crushing and Screening market, has forged a strategic partnership with the Ireland-based Omega Crushing and Screening, a pioneer in zero emission mobile crushing and screening in European and American markets to deliver innovative and sustainable solutions to the global crushing and screening market.
By harnessing their combined strengths, Propel and Omega are poised to deliver superior products and services to their customers worldwide, a press release here
on Friday said.
Sharing details about the mammoth step forward, Mr Senthil Kumar Varadharajan, Managing Director, Propel Industries said, “We are thrilled to join hands with Omega in this strategic
partnership. This collaboration marks a significant milestone for us as we combine our strengths to drive innovation and growth in the global crushing and screening industry. Together, we aim to set new benchmarks in product quality and customer satisfaction,”
The partnership is poised to enhance product development and accelerate the introduction of the state-of-the-art crushing and screening solutions by uniting the technical expertise and market
knowledge of both companies. Advanced manufacturing facilities in both regions will be utilized, ensuring high-quality production standards and efficient distribution channels to meet the growing
demand.
The joint efforts will focus on developing a new range of products that incorporate latest technologies in crushing and screening, including eco-friendly and energy-efficient solutions tailored to meet the evolving needs of the industry.
Speaking about the collaboration, Mr. Colin Daly, Sales Director, Omega Crushing and Screening said, "This partnership represents a perfect synergy of our capabilities and ambitions. By working closely with Propel, we are confident in our ability to deliver exceptional value to our customers worldwide. Our combined efforts will not only enhance our product offerings but also expand our global footprint."
The extensive distribution networks of Propel and Omega will be leveraged to expand the market reach of both brands, facilitate better access to emerging markets and strengthen the presence
in the established ones.
The Northern Ireland factory facility of Omega will serve as a parts hub serving the European and American markets for both Propel and Omega brands. This will provide customers with reliable maintenance and quick access to replacement parts, ensuring the longevity and optimal performance of their equipment.
A key aspect of this collaboration is a shared commitment to sustainability.
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