Business EconomyPosted at: Apr 25 2025 5:08PM


phab secures USD 2 mn to power high-protein snacks

Mumbai, Apr 25 (UNI) phab, a homegrown nutritionist-led snacking brand, has secured USD 2 million in seed funding to expand its footprint across India and scale up its "better-for-you" product offerings.
The funding round was led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and other angel investors.
The company plans to utilise the funds for capital expenditure, team expansion, and to strengthen its multi-channel presence across digital platforms, quick commerce, general trade, and modern retail formats.
Founded in 2022 by Gayatri and Ankit Chona, creators of brands such as Hocco Ice Cream and Huber & Holly, phab is known for its high-protein, flavour-forward snacks that aim to make healthy eating indulgent and sustainable.
"This raise marks an exciting new chapter for phab," said Gayatri Chona, co-founder and in-house nutritionist. "With this funding, we can invest in innovation, scale responsibly, and offer snacks that are as tasty as they are nutritious."
Ankit Chona, co-founder and Managing Director of Hocco, said the brand is aiming to lead a nationwide shift toward functional snacking. "This investment allows us to deepen our reach in online and offline markets and bring high-quality nutrition to more consumers."
Backing the venture, Suhail Sameer, founding partner at OTP Ventures, said, "phab is exactly the kind of differentiated, forward-looking brand we look to support. It blends nutritional science with strong consumer appeal, and we are excited to be part of this journey."
The announcement comes amid rising demand for protein-rich and nutritionally balanced snacking solutions in India’s growing health-conscious consumer market.
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