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Business EconomyPosted at: Feb 20 2021 4:20PM


Panasonic Life Solutions India launches 'Ziva', affordable range of modular switches, in UP

Lucknow, Feb 20 (UNI) Panasonic Life Solutions India, one of the largest manufacturers of electrical construction materials (ECM) in the country, reveals the exclusive launch of 'ZIVA', in Uttar Pradesh.

An elegant range of affordable modular switches targeted at consumers who are looking to upgrade to a new and defining lifestyle. The introduction of the Ziva range is a breakthrough in the category for customers who are looking for state-of-the-art and attractive modular switches at affordable rates.
With rapid urbanisation, enhanced residential consumption with an affinity to aesthetics, the state of Uttar Pradesh have witnessed tremendous growth in the recent years for superior quality energy-efficient and electrical products.
Keeping this in mind, the company has made a remarkable addition to its existing portfolio. Ziva represents a unique blend of advanced technology, maximum functionality, and exquisite design. This series is upbeat with the changing preference of today's customers who want best-in-class products for increasing the elegance quotient.
Speaking at the launch, Mr Tetsuyasu Kawamoto, Managing Director, Panasonic Life Solutions India said here on Saturday that, ''At Panasonic Life Solutions India, we always intend to offer the best of comfort, safety, and convenience to our customers in India through our global expertise. We are thrilled to announce the launch of Ziva in Uttar Pradesh, an affordable range of modular switches that bring along robust and aesthetically designed options with a combination of horizontal and vertical placement.
The housing demand is gaining momentum in India and, through the Ziva range, we aim to offer our customers an opportunity for a transition from classic non-modular switches to the modular segment. Our focus is to accelerate market growth and increase capacity in India by contributing to the ‘Atmanirbhar Bharat’ initiative. This new range has been designed to offer convenience, safety, and cost-efficiency.''

Further, Mr Sunil Narula, Vice-President, Sales & Marketing, Panasonic Life Solutions India added that, ''We are delighted to introduce Ziva to our customers in UP at an affordable rate. As a market leader in the Wiring Devices segment, with the launch of Ziva, we plan to redefine the landscape of the modular-switches category.
The product is elegantly designed for customers who are looking for an upgrade to modular switches to modernize their home décor. At Panasonic Life Solutions India, we look forward to establishing a strong brand recall and ensure a personalized connection with all our stakeholders across the domain.
Panasonic Life Solution India's Ziva is indigenously developed and designed to offer a stylish and distinctive range that includes switches, sockets, accessories (fan regulators), telephone sockets, receptors, TV sockets, and USB chargers. This range offers a plethora of features like slim and sleek designs, best in class safety features, along with long operational life, and it not only enhances the aesthetics of the home environment but also is durable in nature. The series is also available with exclusive colour options which are developed considering changing consumer lifestyle to suit their taste and add value to home decor.
The series is available in trending colours like black, blue berry, brass, cherry red, lavender, shinning silver, and white plate with a chrome collar. Additionally, the series also includes exclusive black accessories that match the modern-day home décor. Thus, making it a 'one-stop-shop' solution provider under the affordable housing umbrella.
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Tags: #Panasonic Life Solutions India launches 'Ziva'# affordable range of modular switches# in UP
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