Business EconomyPosted at: Oct 25 2023 6:45PM


Over century old VBJ on expansion mode in US for Indian diaspora & TN

Chennai, Oct 25 (UNI) As part of its On expansion, Vummidi Bangaru Jewellers, a 123-year-old leading fine jewellery brand from South India, opened its first store in the United States at Dallas
a few days back and was planning to open at least three more stores in the US, as part of its
strategy to make its products accessible to the Indian diaspora.
With an investment of Rs 1850 crores, VBJ plans to open 3 more stores in the US and 8 more in Tamil Nadu over the next four years
Speaking about the expansion, Mr. Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers, said “This first store in Dallas is a testimony to the fact of what our customers needed
in US".
Each and every jewellery reflects the ethos of VBJ in quality, contemporary style and design, he
said.

"We are planning to open 3 more in Chicago, Virgina and California in the next three years”, he added, according to a press release from VBJ here on Wednesday. .
Spread over 7000 sqft, the store in Dallas will be the flagship store of VBJ. It would retail all the company-made gold, silver, platinum, and diamond jewellery.
All the collections including pendant, mogappu, rings, bracelets, bangles, shoulder duster, earcuffs, eartops, armlet, necklaces, earrings, and oddiyanam are meticulously hand crafted to capture the intricate details of traditional designs while maintaining a finesse, it said.
“Our strategy of going to where our customers are, will be realized with this venture in US followed by 8 more stores covering various cities of Tamil Nadu including Chennai, Madurai, Tiruchi, Tiruppur and Tirunelveli, Mr. Amarendran said.
VBJ’s business strategy has always been to focus on people who look for good quality products. The brand expects 100 million USD in revenue from its US operations in a year and this is expected to contribute to at least 30% of the overall business in the next three years.
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