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UP takes centuries old Attar legacy from local workshops to global travel shows
Published: 17/09/26 14:01
Kannauj | India
Kannauj, Sep17 (UNI) As Kannauj celebrates its 29th district foundation day on Friday, Uttar Pradesh is building a tourism experience around the city's most distinctive inheritance: the centuries old art of natural attar making. The fragrance of wet earth, rose and kewra is no longer confined to perfumers' workshops. Through live demonstrations of the traditional deg bhapka technique, international promotion and curated visits, UP Tourism is taking Kannauj's perfume tradition to wider audiences while helping sustain the craft behind it. Kannauj's perfume heritage was a major attraction at IFTM Top Resa in Paris, where live deg bhapka demonstrations introduced international…