ODOP boosts UP's local economy, drives self-reliance this Diwali

Lucknow, Nov 6 (UNI) Uttar Pradesh's development strategy focuses on strengthening the local economy along with large industries and investment. In line with this vision, the 'One District, One Product' (ODOP) scheme, launched in 2018, has become an effective means of economic empowerment for the state's traditional industries, artisans, and small entrepreneurs. The growing demand for local products during Diwali has further strengthened this initiative. Purchases of earthen lamps, terracotta artefacts, handicrafts, traditional textiles, and decorative items have provided a significant market for local artisans and small businesses. Under ODOP, initiatives were launched to identify unique products from all 75…