Business EconomyPosted at: Oct 12 2022 1:32PM


Wacoal partners with cancer association

Mumbai, Oct 12 (UNI) With October marked as the month of Breast Cancer Awareness every year, Wacoal India, a premium lingerie brand from Japan, is taking a stand in the fight against breast cancer this year through its notable initiative #WacoalKnowsBreast.
As part of this initiative, the brand has partnered with the Cancer Patients Aid Association (CPAA), a non-profit organisation (CPAA) addressing cancer through its distinctive philosophy and framework of ‘Total Management of Cancer,’ to donate a portion of funds generated from its October sales.
Wacoal’s #WacoalKnowsBreast initiative is designed to raise awareness about the importance of early detection, diagnosis, and treatment of breast cancer. And in line with this thought process, the brand has conceptualised the 3-finger salute/symbol/gesture for the campaign by placing the right hand on the left chest and showing the number 3 with one’s fingers. This stands for the 3-finger self-test one can do to check their breast for lumps, also stands for the alphabet ‘W’ in Wacoal.
Furthermore, as part of this activity, like every year, this year too, Wacoal will donate Rs10 on the purchase of every bra (yielding from its online and offline stores across the country) to support the CPAA.
Talking about the initiative, Pooja Merani, COO-Wacoal India, said, ''At Wacoal, we are committed to making a significant difference in every woman’s life by undertaking meaningful initiatives. And with awareness about breast cancer crucial for women not only in India but around the globe, we are proud to associate with a notable organisation such as the CPAA to create a considerable impact in this area. I sincerely hope our sustained efforts and support will reach all those women in need and benefit them.''
On collaborating with the esteemed brand Wacoal, Neeta More Executive Director-Diagnostic services Cancer Patients Aid Association adds, “While breast cancer is one of the most commonly found cancers in India, it is reassuringly treatable and immensely curable. At CPAA, it is our aim to raise awareness alongside early detection and support for cancer treatment. And we couldn’t have been happier to partner with Wacoal for their support for this critical cause and look forward to more such meaningful associations in the future.''
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