Business EconomyPosted at: Aug 13 2024 5:33PM


Ashiana Housing, Arihant join hands to launch Swarang for senior citizens

Chennai, Aug 13 (UNI) Ashiana Housing Limited on Tuesday joined hands with Arihant Foundations and Housing Ltd. to launch Swarang, a state-of-the-art sophisticated senior living project in Chennai.
This venture marks Ashiana's third senior living project in the city, reflecting the increasing demand
for premium senior housing options in Chennai.
Spanning 10.87 acres in the scenic Nemmeli area of Chennai’s beautiful and upscale resort destination, where the backwaters meet the sea, the upcoming premium project is strategically located on East Coast Road (ECR).
Delightful in every sense, the sophisticated senior living is meticulously crafted to provide a vibrant and luxurious lifestyle for those looking to celebrate life after retirement.
With its prime location, modern amenities, and the trusted reputation of Ashiana, Swarang is set to redefine the post-retirement sophisticated living experience. The homes are elegantly designed by famed architects, with ample ventilation and abundant natural light, ensuring a comfortable and secure environment. The landscape architecture for Swarang has been done by the well-known Savita Punde, and the green spaces are exceptionally exclusive.
Surrounded by lush greenery and located near the sea, the community offers a serene and tranquil atmosphere. Thoughtful safety features such as rounded corners, diffused lighting, and discreet handrails further enhance the living experience, making Swarang an ideal place to enjoy a fulfilling and worry-free retirement.
This sophisticated project stands out for its extensive range of amenities, including sports facilities
like walking football, pickleball, tennikoit, croquet, and aqua therapy. A fully equipped gym, a place
of worship, and regular social events contribute to a vibrant community life. With 24/7 security, an app-based gate management system, CCTV cameras, and an Emergency Response System, Swarang ensures the safety and well-being of its residents.
The project offers a select number of exclusive units, including 1 BHK, 2 BHK, and 3 BHK options, ranging from 912 to 1462 sqft, aswell as luxurious Penthouses. The price range is Rs 84 lacs - 1.009 crore for 1 BHK, Rs 1.22 Crore - 1.46 Crore for 2 BHK, Rs 1.55 Crore - 1.75 crore for 3 BHK, and
Rs 2.08 Crore for 2 BHK penthouses.
The project is expected to be completed in phases, with the first phase scheduled for completion by September 2027, as per RERA regulations.
Addressing a press conference today, Mr. Ankur Gupta, Joint Managing Director of Ashiana Housing Ltd., said "We are excited to launch our ninth senior housing project in India and third in Chennai. Swarang, a sophisticated property with its unique features and prime location in Nemmeli, where the backwaters meet the sea, is set to meet the growing needs of Chennai's senior community with a luxury of sophisticated living "
Mr. Bharat Jain, Director of Arihant Foundations said "The launch of Swarang is a significant milestone in our collaboration with Ashiana Housing. We are dedicated to addressing the rising demand for high-quality senior living communities in Chennai."
India's senior population is projected to grow substantially, with estimates predicting an increase from 150 million to 230 million over the next 10-12 years. By 2050, India is expected to be home to 340 million seniors, constituting around 17% of the global elderly population. This demographic shift underscores the need for comprehensive senior living solutions.
Chennai has become a key hub for senior living projects, contributing about 74% to the organized assisted living segment in southern India. The city, along with Bengaluru and Coimbatore, plays a crucial role in meeting this demand, driven by factors such as higher affordability, the growing acceptance of nuclear family structures, and the availability of trained healthcare staff.
The construction of Swarang is expected to be completed within six years.
The project’s unique features and strategic location within a well-developed community are anticipated to generate significant interest from prospective buyers, further solidifying Ashiana's commitment to creating valuable and sustainable sophisticated living spaces for seniors.
Ashiana Housing has been recognized as India’s No. 1 Senior Living Community by Track2 Realty and is the largest senior living project chain in the country, with over 2,500 seniors enjoying life
across Bhiwadi (Delhi-NCR), Chennai, Lavasa and Pune.
In the financial year 2023-24, the company achieved a revenue of Rs 1,800 crore and is expected to touch Rs 2,000 crore in the current financial year.
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Tags: #Ashiana Housing# Arihant join hands to launch Swarang for senior citizens
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