Business EconomyPosted at: Feb 25 2025 5:04PM


Blue Star launches 150 models of Room ACs for ensuing summer season

Chennai, Feb 25 (UNI) Blue Star Limited unveiled its new comprehensive range of 150 models of Room ACs on Tuesday, including a ‘flagship premium’ range, for the upcoming summer season.
The lineup features inverter, fixed speed, and window ACs, addressing the needs of every consumer segment across all price points, Blue Star Managing Director B Thiagarajan told reporters here.

The demand for room ACs is seeing substantial growth, driven by intense summer heat across various parts of the country and the rising disposable incomes of India's expanding middle class.
Additionally, this growth is fuelled by the increasing demand in Tier 3, 4, and 5 markets, as well as
by replacement buyers and those purchasing ACs foradditional rooms in their homes.
Mr Thiagarajan said, “With India set to add approximately 450 million middle-class consumers by 2030, the market for room ACs is at its inflection point and is poised to grow exponentially over the next few years. Positive trends, such as the expansion of the housing sector, increased adoption of renewable energy, and growth in the rural economy, are also expected to shape the industry's future.
This represents a significant opportunity for us, backed by over 80 years of air conditioning expertise and a strong market foothold.
"We continue to make significant investments in R and D, manufacturing as well as supply chain to enhance competencies and capabilities to effectively leverage the growing demand. We are confident that our extensive range of room ACs, covering all consumer segments and price points, will enable us to grow at a faster pace than the market”, he said.
According to estimates, India's AC industry is projected to double by FY30.
He said to meet this growing demand, Blue Star has launched a slew of products, leveraging its
manufacturing, R and D and innovation capabilities to introduce new, differentiated and best-in-class ACs.
It launched a comprehensive range of models in the 3-star and 5-star categories, offering high cooling performance under extreme conditions. These models are available in various cooling capacities from 0.8 TR to 4 TR, with attractive prices starting at Rs 28,990.
This includes an elaborate range of nearly 40 models of Smart Wifi ACs, those with Voice Command Technology and Energy Management features.
The company also launched a formidable range of flagship models, including ‘Super Energy Efficient ACs, ‘Heavy-Duty ACs,’ ‘Hot and Cold ACs’ and ‘ACs with Anti-Virus Technology’.
UNI GV 1655
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