Business EconomyPosted at: May 29 2024 12:51PM


Pluckk achieves Rs 100 cr Annualised Revenue Runrate to conclude FY24

Mumbai, May 29 (UNI) Pluckk, a pioneering digital lifestyle-oriented fresh food brand, said on Wednesday it has achieved an Annualised Revenue Runrate (ARR) of Rs 100 crore during the financial year 2023-24.
ARR is the sum total of Monthly Recurring Revenue over a period of 12 months.
Operating in major cities like Delhi, Mumbai, Bangalore, and Pune, Pluckk is available on over eight marketplace platforms, connecting farmers to half a million homes and delivering over 2 million products every month.
Pluckk is a B2C fresh produce food tech platform founded in July 2021. Co-founded by Pratik Gupta and seed-funded by Exponentia Ventures (EV), with current operations in Mumbai, Bengaluru, and Delhi. It is the first of its kind digital lifestyle-oriented fresh food brand in the Fruits and Vegetables (F&V) space.
The brand’s impressive growth trajectory can be attributed to strategic partnerships with leading industry giants such as Amazon, Swiggy, Zepto, and Blinkit. Additionally, the acquisition of KOOK, a prominent Indian food-tech startup specializing in DIY meal Kits, has considerably expanded Pluckk's product range and strengthened revenue figures.
Bollywood icon Kareena Kapoor Khan's involvement as an investor and brand ambassador has further enhanced Pluckk's market presence and brand recognition.
Commenting on the company's growth, Nelson D’Souza, CFO of Pluckk, said, "We are optimistic about our growth projections owing to our innovative approach and strategic initiatives, as well as the evolving landscape of the digital F&V market.
“Pluckk is on a high-growth trajectory, with plans to double its revenues within 12 months and expand its presence to 15 cities over the next three years," he added.
The company is also making significant investments in its own app to further enhance the customer experience. Pluckk’s commitment to quality and innovation continues to drive its growth, promising a robust future in the digital fresh food market, the company said in a statement.
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