Business EconomyPosted at: Mar 4 2025 8:15PM


Blue Star launches comprehensive range of 150 models of Room ACs in Hyderabad

Hyderabad, Mar 4 (UNI) Blue Star Limited unveiled its new comprehensive range of 150 models of Room ACs, including a ‘flagship premium’ range, for the upcoming summer season, here on Tuesday.

According to estimates, India’s AC industry is projected to double by FY30 and to meet this growing demand, Blue Star has launched a slew of products, leveraging its manufacturing, R& D and innovation capabilities to introduce new, differentiated and best-in-class ACs, said the company Managing Director (MD) B.Thiagarajan on the occasion.
Since the Company’s foray into the residential AC segment in 2011, Blue Star has consistently grown in this segment, outperforming the industry year after year; he claimed and said the Company aims to achieve a market share of 14.3 percent by FY26 in the Room ACs segment.
Thiagarajan, said, “With India set to add around 450 million middle-class consumers by 2030, the market for room ACs is at its inflection point and is poised to grow exponentially over the next few years.
We continue to make significant investments in R& D, manufacturing as well as supply chain to enhance competencies and capabilities to effectively leverage the growing demand, the Company MD said that we are going to invest Rs 51 crore on the R and D against Rs 32 crore in the financial year year.
Besides the Company is planning to invest over Rs 50 crore in advertising during the upcoming summer season, and it would also invest Rs 100 crore for the sri City facility (Andhra Pradesh) expansion, he said.
''We are confident that our extensive range of room ACs, covering all consumer segments and price points, will enable us to grow at a faster pace than the market,'' Thiagarajan said.
For expanding Manufacturing Footprint Blue Star, through its fully owned subsidiary Blue Star Climatech Limited, the Company has established a cutting-edge manufacturing facility in Sri City, Andhra Pradesh, which began commercial production in January 2023, he said the Company operates two dedicated plants in Himachal Pradesh for manufacturing room air conditioners.
These facilities are equipped with advanced automation technologies, including state-of-the-art assembly lines and material handling systems, along with comprehensive initiatives focused on IoT integration and digitalisation.
With these plants, Blue Star’s production capacity is currently around 1.4 million room ACs, with plans for gradual expansion to 1.8 million units in the near future, the MD informed.
It is also expanding its distribution network, particularly in the north. With its ‘Gold Standard Service’ and technical expertise, Blue Star differentiates itself through a network of over 2,100 service centers and more than 150 service vehicles, ensuring accessible and reliable after-sales support nationwide, he said.
Company Vice President (Marketing) Girish Hingorani said that our target is to sell 5 lakh smart ACs in 2024-25 against Rs 70,000 sold out in the previous year.
The Company has launched a comprehensive range of models in the 3-star and 5-star categories, offering high cooling performance under extreme conditions; he said these models are available in various cooling capacities from 0.8 TR to 4 TR, with attractive prices starting at Rs 28,990 and these includes an elaborate range of nearly 40 models of Smart Wifi ACs.
With Voice Command Technology, customers can operate their ACs through their smart devices, such as Amazon Alexa or Google Home using English or Hindi voice commands. In addition, the Energy Management feature offers complete control over the AC’s energy consumption providing accessibility to track, control and limit the AC usage resulting in the prevention of excessive energy Consumption, he informed.
The lineup features inverter, fixed speed, and window ACs, addressing the needs of every consumer segment across all price points, Hingorani said the demand for room ACs is seeing substantial growth, driven by intense summer heat across various parts of the country and the rising disposable incomes of India’s expanding middle class.
Additionally, this growth is fueled by the increasing demand in Tier 3, 4, and 5 markets, as well as by replacement buyers and those purchasing ACs for additional rooms in their homes, he said.
Additionally, all Blue Star inverter ACs are Smart Ready and can be upgraded to Smart ACs with the addition of a separate smart module, the Vice President said.
These comprise features such as ‘Turbo Cool’ for fast cooling; Nano BluProtect Technology and Hydrophilic ‘Blue Fin’ coating for both IDUs and ODUs, to prevent coil corrosion and leakage and for longer life, respectively.
Some other unique features include DigiQ Octa sensors that deliver unparalleled accuracy and reliability and precision cooling technology for setting temperature at every 0.5°C. Another key aspect of Blue Star’s inverter ACs is their wide operating voltage range, eliminating the need for an external voltage stabilizer, Hingorani said.
The Company offers a lifetime warranty on the inverter compressor, a 5-year warranty on the
PCBs and easy financing options for its products, said Girish.
Virat Kohli remains Blue Star’s brand ambassador for Room ACs, playing a pivotal role in enhancing the Company’s brand awareness and equity. The Company will release new TVCs on the same theme, set to launch across TV and digital channels in March, he added.
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