Business Economy


AstraZeneca ties up with Tricog, rolls out project for treating patients prone to heart attacks

Bengaluru, Sep 28 (UNI) AstraZeneca India together with Tricog have rolled out a programme called Project Heart Beat, which is focused on early and accurate diagnosis of heart attacks in patients, with an aim to reduce the mortality rates.
AstraZeneca India is a leading science-led biopharmaceutical company and Tricog is a health-tech startup.
The programme is currently deployed in tier 1, 2 towns and villages that lack in access to quality healthcare.
It addresses the unmet need for early diagnosis and intervention for patients with suspected heart attack by enabling cloud-based artificial intelligence (AI) and other medical gadgets.
This will ensure accurate diagnosis and timely treatment to the patients.
This initiative also aims to upskill the physicians and technicians at the primary and secondary care-centers to better manage heart attacks.
AstraZeneca India Managing Director Gagan Singh Bedi said early diagnosis and timely treatment is the key to treat heart attacks.
He also said it is vital to arrange facilities for early diagnosis and treatment in rural parts of the country, as they don’t have easy access to modern healthcare facilities.
"Through this programme, we have already touched the lives of more than 13,000 patients and resulted in the early identification of abnormal ECGs that were referred to their respective tertiary care hospitals to further aid in effective disease management," he said.
Tricog CEO Dr Charit Bograj said the company is trying to bridge the gap between the treatment centres and the time consumed in shifting patients.
"It takes more than six hours to reach a hospital in more than half the cases of heart attacks, and unfortunately, many are losing their loved ones due to the delay in diagnosis and treatment. Here we are trying to bridge this gap," Bograj said.
Currently, the project has eight major hubs with all facilities to treat patients prone to heart attack.
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