EntertainmentPosted at: Jul 11 2024 10:39PM


Meghalaya govt launches unique OTT platform

Shillong, July 11 (UNI) Chief Minister Conrad Sangma launched the Hello Meghalaya OTT platform on Thursday, which is one of the country's first OTT platforms to promote content creators and musicians of the state.
The OTT platform that monetizes youth passion intends to engage them in productive activities and enable economic growth.
"The launch of Hello Meghalaya, which is one of the country's first OTT platforms, is an initiative for film makers, content creators, and Musicians of the State to getthe platform they deserve to showcase their work,” the Chief Minister said.
The event also launched a formal collaboration between the Meghalaya Grassroots Music Project (MGMP) and Hard Rock Cafe.
Sangma said that the collaboration between Meghalaya Grassroots Music Project (MGMP) and Hard Rock Cafe is a game changer where our young talent pool has a chance to showcase their musical prowess on a national and even international level.
Speaking on the kind of support the government is lending, the Chief Minister said that tax considerations are looked into so that more margins are profited by the beneficiaries.
“Theatres would also be set up in various districts for the screening of local content. We can only provide the platform, and it is up to various audio and visual creators to keep up the momentum and sustain the platform. We are also providing financial incentives to beneficiaries,which garner pthe pre-equisite viewership. The government will support and will get a wide audience. In the eend,we are trying to create an ecosystem where every artist can sustain themselves and earn a l livelihood,"he added.
In perspective of the overall goal, Sangma said that it is the intent of the government to promote language, and this is a great opportunity as we are on a constant plea for the inclusion of the local languages of the state in the Eight Schedule of the Constitution.
On his conversation with Prime Minister Narendra Modi, Sangma said that the Prime Minister is eager to see a fusion of indigenous music have an exchange of culture, and a fusion of music so as to showcase the diverse spectrum of India's music ecosystem.
The Meghalaya Grassroots Music Project (MGMP) is a pioneering initiative aimed at nurturing and promoting the rich musical heritage of Meghalaya. Rooted in the vibrant cultural tapestry of this north-eastern Indian state, MGMP is dedicated to discovering, supporting, and showcasing local talent. The project provides a platform for budding musicians to hone their skills, perform before diverse audiences, and gain recognition beyond regional boundaries.
Eight months in with the second season, MGMP's mission remains firm: to preserve and celebrate the unique musical traditions of Meghalaya while fostering the growth of contemporary music scenes within the state.
In an exciting development, MGMP has joined forces with Hard Rock Cafe outposts in India to bring the sounds of Meghalaya to a broader audience.
This collaboration aims to push local bands through an extensive tour across various cities in India, offering them unprecedented exposure and opportunities.
The partnership will see talented MGMP artists performing at Hard Rock Cafe venues in major cities, viz., Bengaluru, Hyderabad, Chennai, Pune, New Delhi, and Kolkata, allowing music enthusiasts nationwide to experience the distinctive melodies and rhythms of Meghalaya. UNI RRK AKS
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