Business EconomyPosted at: Mar 18 2025 8:53PM


Luminous, IPL franchise Rajasthan Royals continue their partnership for 18th session

New Delhi, Mar 18 (UNI) Luminous Power Technologies on Tuesday said it has continued its power partnership with IPL franchise Rajasthan Royals to be their title partner for the 18th season of the upcoming India’s T-20 premier league.
As part of the event, Rajasthan Royals team and Luminous management team unveiled Luminous’ latest line of solar and advanced energy solutions, aligned with the company’s long-term mission to empower consumers with clean energy alternatives, the company said in a release.
Luminous also plans to launch a new sleek futuristic design range of inverters - EVO Inverter Series, and ZELIO S Inverter Series. Additionally, the product range includes the EON Topcon Solar Panels, along with the industry-disrupting gel battery technology - AmpBox range, all designed to offer superior efficiency, durability, and performance in extreme weather conditions of India.
Further, Luminous also unveiled a comprehensive 360-degree marketing campaign to accelerate rooftop solar adoption across India and establish itself as "India's Solar Expert," addressing consumer trust deficits and the perception of high cost and complexity.
Speaking on the occasion, Preeti Bajaj, CEO & MD, Luminous Power Technologies, said, “India’s solar energy sector is undergoing a significant transformation, and at Luminous, we are dedicated to playing a crucial role in accelerating this change. We believe that the future is solar, and we are committed to driving this transition through innovative products and meaningful partnerships.
Our collaboration with Rajasthan Royals enables us to connect with millions of cricket fans and inspire a movement toward clean energy adoption. Through this association, we are leveraging the influence of sports to promote solar energy, encourage its adoption, and introduce innovative products that enhance energy efficiency.”
Commenting on the association, Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals, said, “Cricket has the power to drive meaningful change far beyond the boundaries of the game. Our partnership with Luminous is not just about sponsorship—it’s about harnessing innovation and sustainability to inspire millions.
Together, we are not only promoting clean energy solutions but also setting a new benchmark for how sports can lead the charge toward a more sustainable future. From impacting thousands of lives through solarification to enabling empowered women as solar ambassadors in their communities, we aim to drive greater awareness and adoption of clean energy solutions that create lasting impact.”
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Tags: #Luminous# IPL franchise Rajasthan Royals continue their partnership for 18th session
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