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Business EconomyPosted at: Jul 5 2023 7:04PM


Lord’s Mark Microbiotech introduces saliva-based technology for genome testing through its brand ‘MyDNA’

Hyderabad, July 5 (UNI) : Lord’s Mark Industries on Wednesday announced it has launched a new subsidiary – ‘Lord’s Mark Microbiotech’ on the occasion of completion of 25 years of excellence in business and introduced saliva-based technology to early detection of diseases through genome testing kit under its brand ‘ MyDNA, which results 99 per cent accuracy.
The saliva-based test does not require the extraction of blood or a phlebotomist and an individual can do it after reading the enclosed instructions in the kit at their home, said Subodh Gupta, CEO of Lord’s Mark Microbiotech Private Limited, on the occasion.
Pricing from Rs 8,000 to Rs 16,000, eight different genome testing kits are available, he said through regular screenings and monitoring, preventive genomics can help in early detection, timely interventions, and improved prognosis of diseases such as cancer, cardiovascular disorders, diabetes, or hereditary conditions.
The genome testing kits will provide an end-to-end preventive genetic testing solution, he claimed.
“with the new subsidiary, we will focus on preventive Genomic testing for early detection, screening, and personalised interventions. The focus will also be on pharmacogenomics which can help optimise drug selection and dosages, he informed.
The new subsidiary will aim to offer accessible and affordable Genome Testing in 48 cities nationwide, he said the initial focus will be on metro and
Tier 1 cities and then Tier 2 and Tier 3 towns in the next 3-4 years.
We have a testing lab in Hyderabad and plan to set up another lab in Delhi, he said that we are also going to set up each lab in all metro cities in the next 2-3 years. Each lab cost would be between Rs 4 - 4.5 crore.
Lord’s Mark Microbiotech will aim to make the products and technology for Genome Tests available to the common people nationwide through doctors and healthcare providers. Through the company’s website, people can order Genome testing kits online which will be delivered within 48 hours and reverse pick up after the test is conducted.
Lord’s Mark Industries also has its patented algorithm called SNAPPY for calculating the Polygenic Risk Score (PRS), which estimates an individual’s genetic risk (predisposition) for a trait or condition. PRS takes the sum (aggregate) of all known common variants to calculate an overall genetic risk for a particular disease, the company said in a release here.
Using the cutting-edge technological expertise of Lord’s Mark Industries over the last 25 years and advanced scientific research, genome testing will help people get precise health risk insights through in-depth analysis and study of their genetic conditions, the release added.
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